[UnderHost]

7 steps to SEO success

Ok, so you have your .tel domain, how can you improve your chances of being found through the various search engines?
Here’s our 7 step process to get you started:

1. Give each page a title. Recent updates to .tel make this more important than ever so that every search engine knows what the .tel page is about.
2. Use the header. This is also crucial in identifying your page and is often what is displayed in search engine results.
3. Use keywords to give your location and describe what you do, but don’t repeat them. We’ve recently modified the way your location is shown to search engines, so that it is more accessible to anyone searching by a specific location.
4. Add relevant contact items and subfolders if you need them. Folders are indexed as well as your main page, and will have you add structure and richness to your .tel domain.
5. Identify other pages that you can link from your .tel, maybe a Facebook page, blog or Linked In profile. And remember to also list these on the .tel itself as cross-linking with highly-ranked resources can give you a boost in search results.
6. Update this information regularly. It could be your location, special offers or anything that will be of interest to visitors to your site.
7. Submit to the major search engines. See our tip on how to do this, but be patient, it can take them months to fully index and list a new site.

We’re always looking to maximize the benefits that your .tel will bring to you and in the past few days we’ve made some more changes to improve this further. These include:

• Enhanced use of SEO tags. As mentioned, your title is now more important than ever in getting ranked.
• Introduction of Canonical tags to ensure that all search results within Google are attributed to the same .tel page. This way, only name.tel is indexed and displayed and not www.name.tel.
• Introduction of geo meta tags to assist with location-based searching. These are tags that help search engines which include a "where" search to identify the location of a .tel more accurately.